Digital Marketing Tide

Why Digital Marketing Still Matters for Local Businesses

By @getdigitalmarketingdigest

I have spent the better part of two decades helping small and mid-sized businesses grow. In that time, I have watched dozens of marketing channels rise and fall. Radio spots gave way to banner ads, banner ads gave way to social media, and social media gave way to feeds that change every few hours. Through all that churn, one constant remains: the need to reach the right person with the right message at the right moment. That is what digital marketing does when it is done wel